Beyond insights, we aim to transform clients' views of digital marketing. By showcasing the power of data-driven decision-making, we empower a shift towards holistic, customer-centric strategies.
With our analytics services, we illuminate the path forward, highlighting growth opportunities. Whether leveraging emerging tech or optimizing customer journeys, we keep clients ahead in the dynamic digital landscape.
At Napkyn, we believe in the power of data for digital success. Let's unlock your data's full potential together and drive lasting innovation and growth.
Custom insights generation
Napkyn delivers tailored, actionable insights specific to your business needs. Leveraging advanced data analysis techniques and machine learning algorithms, we uncover unique patterns and trends in your data, providing invaluable recommendations to drive informed decision-making and achieve your strategic objectives.
Custom data-driven attribution
We utilize sophisticated algorithms and advanced modeling techniques to accurately attribute conversions across various touchpoints in the customer journey. By analyzing vast datasets and considering multiple factors, we provide granular insights into the impact of each marketing channel, enabling organizations to optimize their marketing strategies, allocate budgets effectively, and maximize ROI.
Data visualization and reporting
Our data visualization and reporting service transforms complex datasets into clear, visually engaging insights that drive informed decision-making. By leveraging cutting-edge visualization tools and techniques, we create intuitive dashboards and reports that enable stakeholders to quickly grasp key trends, identify opportunities, and track performance metrics, empowering organizations to make data-driven decisions with confidence.
ML and AI-based audience development
Napkyn utilizes advanced machine learning algorithms to analyze vast amounts of data and identify highly targeted audience segments. By leveraging predictive modeling and pattern recognition, we uncover valuable insights into customer behavior, preferences, and characteristics, allowing organizations to tailor their marketing efforts and enhance customer engagement with precision and effectiveness.
Customer and lead quality analysis and recommendations
Our customer and lead quality analysis service builds and employs sophisticated algorithms to assess the quality of customers and leads based on metrics such as Lifetime Value (LTV), Propensity to Buy, and Churn. By analyzing historical data and predictive indicators, we provide actionable recommendations to optimize marketing strategies, improve customer acquisition, and reduce churn rates, ultimately enhancing overall business performance and profitability.
Audience export and activation in media platforms
Our audience export and activation service facilitates the seamless transfer of audience segments from our analytics platform to various media platforms for targeted advertising campaigns. By exporting carefully curated audience segments based on specific criteria and preferences, we enable businesses to reach their desired audiences across different digital channels effectively. This service streamlines the process of audience activation, ensuring that marketing efforts are precisely targeted and optimized for maximum impact and ROI.
Attribution and conversion insights activation in media platforms
Our attribution and conversion insights activation service integrates attribution data and conversion insights from our analytics platform into various media platforms. By leveraging this data, businesses can optimize their advertising campaigns, allocate budgets effectively, and track conversions accurately across different channels. This service enables businesses to make data-driven decisions, maximize their advertising ROI, and drive meaningful outcomes in their marketing efforts.
Advanced Data Case Studies
Customer + Napkyn
Custom Channel Groups in GA4 to increase reporting efficiencies and visibility into conversion attribution by channel
Wolverine Worldwide + Napkyn
How a Global Footwear Manufacturer Leveraged Google Analytics to Gain Visibility Across All Countries & Brands with GA4 Roll Ups
FreshDirect + Napkyn
Using BigQuery and weather-related data to predict demand and reduce the waste
Wolverine Worldwide + Napkyn
Using Google Analytics Data API to backfill GA4 data in BigQuery
Cricket Wireless + Napkyn
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
