Our mission is simple: bridge the gap between data and action to achieve your business goals. Whether it's enhancing user experience or identifying new revenue streams, we're here to help you unlock data's power for sustainable growth.
Partner with Napkyn today for a journey of data-driven transformation. Let's unlock your digital ecosystem's full potential and propel your business to new heights of success.
Analytics platform licensing, implementation, support
We offer comprehensive services for GA4 Analytics platform, including licensing, implementation, and ongoing support. From obtaining the necessary licenses to seamlessly integrating GA4 into your digital infrastructure and providing expert guidance and assistance, we ensure a smooth and effective transition to this powerful analytics platform.
Analytics platform
managed service
Our Analytics platform managed service provides end-to-end support for your analytics needs. From data collection to analysis and reporting, our expert team handles every aspect of your analytics platform, ensuring optimal performance and actionable insights to drive your business forward.
Tagging audit and data
layer review
Napkyn ensures that your tagging implementation and datalayer, is optimized for accuracy and efficiency. We review your existing tags and datalayer elements, identify any issues or gaps, and provide recommendations to enhance performance and adherence to best practices, ultimately maximizing the reliability and effectiveness of your tracking efforts.
Tag management implementation and support
We handle the setup, configuration, and ongoing maintenance of your tags, ensuring accurate tracking and seamless integration with your analytics tools. With our support, you can effectively manage and optimize your tag ecosystem to drive actionable insights and improve decision-making.
Server-side GTM deployment
Napkyn will configure and deploy Google Tag Manager (GTM) to run on your server, enabling tags to be executed server-side rather than on the client side. This approach offers enhanced data security and data durability in the face of 3rd party cookie deprecation, reduced latency, and improved performance. Ensuring smoother tracking and analytics for your website or application while adapting to evolving privacy regulations.
Training
We handle the setup, configuration, and ongoing maintenance of your tags, ensuring accurate tracking and seamless integration with your analytics tools. With our support, you can effectively manage and optimize your tag ecosystem to drive actionable insights and improve decision-making.
Digital Analytics Case Studies
Customer + Napkyn
Custom Channel Groups in GA4 to increase reporting efficiencies and visibility into conversion attribution by channel
Wolverine Worldwide + Napkyn
How a Global Footwear Manufacturer Leveraged Google Analytics to Gain Visibility Across All Countries & Brands with GA4 Roll Ups
FreshDirect + Napkyn
Using BigQuery and weather-related data to predict demand and reduce the waste
Wolverine Worldwide + Napkyn
Using Google Analytics Data API to backfill GA4 data in BigQuery
Cricket Wireless + Napkyn
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
