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Media Measurement
Media Measurement
Media Measurement
Media Measurement
At Napkyn, we offer advanced Media Measurement support, including Marketing Mix Modeling (MMM) and Matched Market Testing (MMT), to ensure your advertising efforts maximize ROI.
Our Media Measurement services provide deep insights into campaign effectiveness across channels and touchpoints. With MMM, we analyze historical data to quantify each channel's contribution to business outcomes, answering critical questions like: How effective are your marketing efforts in driving sales and revenue? Which channels deliver the highest ROI? How should you allocate your budget for maximum profitability?
At Napkyn, we offer advanced Media Measurement support, including Marketing Mix Modeling (MMM) and Matched Market Testing (MMT), to ensure your advertising efforts maximize ROI.
Our Media Measurement services provide deep insights into campaign effectiveness across channels and touchpoints. With MMM, we analyze historical data to quantify each channel's contribution to business outcomes, answering critical questions like: How effective are your marketing efforts in driving sales and revenue? Which channels deliver the highest ROI? How should you allocate your budget for maximum profitability?
At Napkyn, we offer advanced Media Measurement support, including Marketing Mix Modeling (MMM) and Matched Market Testing (MMT), to ensure your advertising efforts maximize ROI.
Our Media Measurement services provide deep insights into campaign effectiveness across channels and touchpoints. With MMM, we analyze historical data to quantify each channel's contribution to business outcomes, answering critical questions like: How effective are your marketing efforts in driving sales and revenue? Which channels deliver the highest ROI? How should you allocate your budget for maximum profitability?
Unlock Growth with Custom MMM Strategies
Unlock Growth with Custom MMM Strategies
Unlock Growth with Custom MMM Strategies
Unlock Growth with Custom MMM Strategies
Our experienced analysts customize MMM strategies to your needs, guiding you from data collection to actionable insights. Gain a deeper understanding of your business performance and unlock growth opportunities with confidence. Let us navigate media measurement complexities and empower your advertising success.
Media Measurement
Napkyn specializes in Marketing Mix Modeling (MMM) and Matched Market Testing (MMT), providing advanced techniques to analyze the effectiveness of your advertising campaigns. Our experts offer in-depth insights into ROI per channel and strategic budget allocation, empowering you to make informed decisions for maximum profitability. Additionally, we provide in-platform optimization recommendations and readiness strategies for upcoming challenges like third-party cookie deprecation, ensuring your marketing efforts remain resilient in an evolving digital landscape. Partner with Napkyn to leverage Google Cloud and unlock actionable insights that drive sustainable growth for your business.:
Offerings
• Marketing mix modeling (MMM) • Matched market testing (MMT) • In-platform optimization recommendations • Marketing durability / third-party cookie deprecation readiness • Google Cloud Platform analytics
Products
• Google Campaign Manager 360 • Google Cloud Platform - Big Query, Looker • Napkyn MMM based on Google Meridian and Meta Robyn
Media Measurement
Napkyn specializes in Marketing Mix Modeling (MMM) and Matched Market Testing (MMT), providing advanced techniques to analyze the effectiveness of your advertising campaigns. Our experts offer in-depth insights into ROI per channel and strategic budget allocation, empowering you to make informed decisions for maximum profitability. Additionally, we provide in-platform optimization recommendations and readiness strategies for upcoming challenges like third-party cookie deprecation, ensuring your marketing efforts remain resilient in an evolving digital landscape. Partner with Napkyn to leverage Google Cloud and unlock actionable insights that drive sustainable growth for your business.:
Offerings
• Marketing mix modeling (MMM) • Matched market testing (MMT) • In-platform optimization recommendations • Marketing durability / third-party cookie deprecation readiness • Google Cloud Platform analytics
Products
• Google Campaign Manager 360 • Google Cloud Platform - Big Query, Looker • Napkyn MMM based on Google Meridian and Meta Robyn
Media Measurement
Napkyn specializes in Marketing Mix Modeling (MMM) and Matched Market Testing (MMT), providing advanced techniques to analyze the effectiveness of your advertising campaigns. Our experts offer in-depth insights into ROI per channel and strategic budget allocation, empowering you to make informed decisions for maximum profitability. Additionally, we provide in-platform optimization recommendations and readiness strategies for upcoming challenges like third-party cookie deprecation, ensuring your marketing efforts remain resilient in an evolving digital landscape. Partner with Napkyn to leverage Google Cloud and unlock actionable insights that drive sustainable growth for your business.:
Offerings
• Marketing mix modeling (MMM) • Matched market testing (MMT) • In-platform optimization recommendations • Marketing durability / third-party cookie deprecation readiness • Google Cloud Platform analytics
Products
• Google Campaign Manager 360 • Google Cloud Platform - Big Query, Looker • Napkyn MMM based on Google Meridian and Meta Robyn
Other Services
Other Services
Media Measurement Case Studies
Customer + Napkyn
Custom Channel Groups in GA4 to increase reporting efficiencies and visibility into conversion attribution by channel
Wolverine Worldwide + Napkyn
How a Global Footwear Manufacturer Leveraged Google Analytics to Gain Visibility Across All Countries & Brands with GA4 Roll Ups
FreshDirect + Napkyn
Using BigQuery and weather-related data to predict demand and reduce the waste
Wolverine Worldwide + Napkyn
Using Google Analytics Data API to backfill GA4 data in BigQuery
Cricket Wireless + Napkyn
Cookieless Behavior-based Attribution (BBA) with Google Marketing Platform and Cloud
Together, We Grow
Partnership and Progress
60 +
comprehensive hands on and self-guided training courses
"We've been very impressed by the Napkyn team onboarding GMP for our agency. They are extremely organized, flexible, and knowledgeable and promise to be an excellent ongoing partner for us."
Director of Client Services
Director of Client Services
Director of Client Services
Agency
Agency
Agency
"We chose Napkyn as our GMP partner because of the extensive training and support they offered. They have exceeded our expectations!"
Director of Client Services
Agency
Design Director, 3Lateral
Remarkable
“From timeline to execution, Napkyn’s approach to programmatic media in-housing was truly remarkable.”
Programmatic AE
Lates Insights and Education
Lates Insights and Education
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Napkyn Inc. 204-78 George St.Ottawa, Ontario
Napkyn US 6 East 32nd Street, 9th Floor, New York, NY 10016, USA
Phone: 212-247-0800. | nfo@napkyn.com
Napkyn © 2024
Napkyn Inc. 204-78 George St.Ottawa, Ontario
Napkyn US 6 East 32nd Street, 9th Floor, New York, NY 10016, USA
Phone: 212-247-0800. | nfo@napkyn.com
Napkyn © 2024
Napkyn Inc. 204-78 George St.Ottawa, Ontario
Napkyn US 6 East 32nd Street, 9th Floor, New York, NY 10016, USA
Phone: 212-247-0800. | nfo@napkyn.com
Napkyn © 2024